Tooth sensitivity is caused when gums recede and parts of your teeth are exposed. Hot, cold, or sweet, sensations are then carried directly to the nerves causing painful sensitivity. The Colgate Sensitive Everyday Protection toothpaste formula soothes the nerve ends and builds a protective shield providing relief from sensitivity. It provides long term relief with regular use, and improves protection against sudden shocks of pain.
![A girl happily enjoying ice candy after using sensitive toothpaste everyday](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/headers/sensitive-plus.jpg)
A Colgate® Sensitive® product
Colgate® Sensitive® Everyday Protection
![colgate sensitive everyday protection](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/toothpaste/sensitive-everyday-protection.png)
INGREDIENTS
Sorbitol, Glycerin, Silica, Potassium Nitrate, Polyethylene Glycol 600, Sodium Lauryl Sulphate, Sodium Carboxymethyl Cellulose, Flavor, Tetrasodium Pyrophosphate, Sodium Saccharin, Xanthan, Sodium Fluoride, CI 42090, in aqueous base.
![soothes the nerve ends and builds a protective shield](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/benefits/soothes-the-nerve-ends-and-builds-a-protective-shield.jpg)
Soothes the Nerve Ends and Builds a Protective Shield Providing Relief from Sensitivity
![Repairs enamel](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/benefits/benefit-fights-germs.jpg)
Repairs enamel
![Provides fast relief within 2 weeks when used 2x a day](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/benefits/minty-flavor-that-refreshes.jpg)
Provides fast relief within 2 weeks when used 2x a day
![Provides long term relief with regular use](/content/dam/cp-sites/oral-care/oral-care-center/en-in/product-detail-pages/benefits/stain-removal.jpg)
Provides long term relief with regular use
CONDITIONS PREVENTED
![Tooth sensitivity](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/sensitivity-relief.png)
Tooth sensitivity
![Enamel problems](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/enamel-protection.png)
Enamel problems
![Cavities](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/cavity-prevention.png)
Cavities
![Bad breath](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/fresh-breath.png)
Bad breath