![red background](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/product-detail-pages/background/red-background.jpg)
A Colgate® Max White product
Colgate® Max White Charcoal Toothpaste - 75ml
New Colgate Max White Charcoal whitening toothpaste has a clinically proven formula that is infused with activated charcoal and mineral micro-particles, which gently work to restore your teeth’s natural whiteness. Max White Charcoal is clinically proven to prevent the appearance of new stains.
![charcoal background](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/product-detail-pages/benefits/benefits-1295fbcd91e5d1303b2de8318f0a03d1a0af4c121-desktop.jpg)
Formulated with activated charcoal
![couple smiling](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/product-detail-pages/benefits/benefits-smilingyoungblackcouple-desktop.jpg)
Removes and prevents new stains
![white teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/product-detail-pages/benefits/benefits-GettyImages-639967230-desktop.jpg)
Restore your teeth’s natural whiteness
![men brushing his teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/product-detail-pages/benefits/benefits-GettyImages-1187064884-desktop.jpg)
Enamel safe for daily use
Benefits
- Whitening toothpaste
- Clinically proven to prevent new stains
- Formulated with activated charcoal
- Gentle mineral micro-particles
- Enamel safe for daily use
- Continuous use progressively whitens teeth
*Stains caused by food and drinks, with daily use
**Use as directed
![Tooth Whitening](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/tooth-whitening.png)
Tooth Whitening
![Polishes Away Surface Stains](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/staining.png)
Polishes Away Surface Stains
![Enamel Safe](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/icons/enamel-protection.png)
Enamel Safe