![colgate total colgate total](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/colgate-total/colgate-total-hero.jpg)
12 Hour Antibacterial Protection*
with Double Zinc Action**
![](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/figths-more-bacteria.png)
Fights more bacteria^
![](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/protective-barrier.png)
Creates a 12-hour protective barrier#
*Fights bacteria and provides up to 12 hours antibacterial protection with 4 weeks continuous use.
**vs. non-antibacterial toothpaste
8 WAYS COLGATE TOTAL® MAKES YOUR MOUTH STRONGER
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
Image for Creative Visualization purpose.
Whitens Teeth**
Freshens Breath
Fights Cavities
Maintains Enamel Health
Prevents Plaque
Improves Gum Health
Tartar Control
Relieves Sensitivity
![total toothpaste benefit teeth whitening total toothpaste benefit teeth whitening](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-whitening.jpg)
Whitening
Colgate® Total® superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*
*vs. non-whitening non-antibacterial fluoride toothpaste
![total toothpaste benefit bad breath bacteria total toothpaste benefit bad breath bacteria](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-fresh-breath.jpg)
Fresh Breath
Colgate® Total® now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*
*with 4 weeks continuous use
![total toothpaste benefit tooth decay cavities total toothpaste benefit tooth decay cavities](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-fights-cavities.png)
Fights Cavities
Colgate® Total® unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.
![total toothpaste benefit strengthen enamel total toothpaste benefit strengthen enamel](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-strenghens-enamel.jpg)
Strengthens Enamel
Colgate® Total® now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.
*with 4 weeks continuous use
![total toothpaste benefit antibacterial reduce plaque total toothpaste benefit antibacterial reduce plaque](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-prevents-plague.jpg)
Prevents Plaque
Colgate® Total® antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight (or reduces) bacteria for 12 hours*.
*with 4 weeks continuous use
![total toothpaste benefit gum health total toothpaste benefit gum health](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-prevents-gum-problems.jpg)
Prevents Gum Problems
Colgate® Total® fights (or reduces) bacteria build-up along the gum line and improves gum health. It is clinically proven to reduce gum bleeding and inflammation associated with gum problems.
*with continued use
![Tartar control Tartar control](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-tartar-control.png)
Tartar Control
Colgate® Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack (or reduces) bacteria, the source of tartar.
![Relieves Sensitivity Relieves Sensitivity](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-reduces-sensitivity.jpg)
Reduces Sensitivity
Colgate® Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*
*with continued use
SHOP FOR COLGATE® TOTAL®
![colgate total professional clean toothpaste packshot colgate total professional clean toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/en-my/subbrand-page/total/colgate-total-professional-clean-toothpaste-packshot.jpg)
Colgate Total® Professional Clean
![colgate total pro breath health toothpaste packshot colgate total pro breath health toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/en-my/subbrand-page/total/colgate-total-pro-breath-health-toothpaste-packshot.jpg)
Colgate Total® Pro Breath Health
![colgate total whitening toothpaste packshot colgate total whitening toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/en-my/subbrand-page/total/colgate-total-whitening-toothpaste-packshot.jpg)
Colgate Total® Whitening
![colgate total charcoal deep clean toothpaste packshot colgate total charcoal deep clean toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/en-my/subbrand-page/total/colgate-total-charcoal-deep-clean-toothpaste-packshot.jpg)
Colgate Total® Charcoal Deep Clean