Authenticity and Optimism
Choosing to be an optimist is a powerful choice – one that begins with looking inwards. Because only when we embrace who we really are do we begin to realize our power to create a future we can smile about.
Smile Strong
Our brand campaign that showcases stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism.
As seen on
![Branding in Asia logo Branding in Asia logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/branding-in-asia-logo.png)
![Campaign Asia Pacific Logo Campaign Asia Pacific Logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/campaign-asia-pacific-logo.png)
![Adobo Magazine logo Adobo Magazine logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/adobo-magazine-logo.png)
![Campaign Brief Asia Logo Campaign Brief Asia Logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/campaign-brief-logo-asia.png)
![Marketing interactive logo Marketing interactive logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/marketing-interactive-logo.png)
![Marketing Zeitgeist Logo Marketing Zeitgeist Logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/brandsynario-logo.png)
![Marketing interactive logo Marketing interactive logo](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/thedrum-logo.png)
![Smiling boy holding a Colgate toothbrush cardboard cutout Smiling boy holding a Colgate toothbrush cardboard cutout](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/kid-smiling-smile-out-loud.jpg)