12 Hour Antibacterial Protection*
with Double Zinc Action**
![](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/figths-more-bacteria.png)
Fights more bacteria^
![](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/protective-barrier.png)
Creates a 12-hour protective barrier#
*With 4 weeks of continued use
**Fights bacteria and creates an antibacterial protective barrier
^Vs ordinary non-antibacterial fluoride toothpastes.
#Up to 12 hours of protection against bacteria with 4 weeks of continued use
8 WAYS COLGATE TOTAL® (MAKES YOUR MOUTH* STRONGER**)
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
Image for Creative Visualization purpose.
Whitening
Fresh Breath
Fights Cavities
Strengthens Enamel
Prevents Plaque
Prevents Gum Problems
Tartar Control
Reduces Sensitivity
![total toothpaste benefit teeth whitening total toothpaste benefit teeth whitening](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-1.jpg)
Whitening
Colgate Total®’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*.
*vs. non-whitening non-antibacterial fluoride toothpaste
![total toothpaste benefit bad breath bacteria total toothpaste benefit bad breath bacteria](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-2.jpg)
Fresh Breath
Colgate Total® now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*.
*with 4 weeks continuous use
![total toothpaste benefit tooth decay cavities total toothpaste benefit tooth decay cavities](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-3.jpg)
Fights Cavities
Colgate Total®'s unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.
![total toothpaste benefit build enamel total toothpaste benefit build enamel](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-4.jpg)
Strengthens Enamel
Colgate Total® now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.
*with 4 weeks continuous use
![total toothpaste benefit antibacterial reduce plaque total toothpaste benefit antibacterial reduce plaque](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-5.jpg)
Prevents Plaque
Colgate Total®'s antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*.
*with 4 weeks continuous use
![total toothpaste benefit gum health total toothpaste benefit gum health](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-6.jpg)
Prevents Gum Problems
Colgate Total® fights bacteria build-up along the gum line and improves gum health*.
*with continuous use
![total toothpaste benefit fight tartar total toothpaste benefit fight tartar](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-7.jpg)
Tartar Control
Colgate Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar.
![total toothpaste benefit tooth sensitivity total toothpaste benefit tooth sensitivity](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/benefit-total-tab-8.jpg)
Reduces Sensitivity
Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*.
*with continuous use
SHOP FOR COLGATE TOTAL®
![colgate total whitening toothpaste packshot colgate total whitening toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-whitening-tp-packshot.jpg)
Colgate Total® Whitening
![colgate total charcoal deep clean toothpaste packshot colgate total charcoal deep clean toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-charcoal-deep-clean-tp-packshot.jpg)
Colgate Total® Charcoal Deep Clean
![colgate total pro gum health toothpaste packshot colgate total pro gum health toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-pro-gum-health-tp-packshot.jpg)
Colgate Total®
Pro Gum Health
![colgate total professional clean toothpaste packshot colgate total professional clean toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-professional-clean-tp-packshot.jpg)
Colgate Total® Professional Clean
![colgate total advanced fresh toothpaste packshot colgate total advanced fresh toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-advanced-fresh-tp-packshot.jpg)
Colgate Total® Advanced Fresh
![colgate total pro breath health toothpaste packshot colgate total pro breath health toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-pro-breath-health-tp-packshot.jpg)
Colgate Total®
Pro Breath Health
![colgate total clean mint toothpaste packshot colgate total clean mint toothpaste packshot](/content/dam/cp-sites/oral-care/oral-care-center/global/subbrand-page/colgate-total/colgate-total-base-clean-mint-tp-packshot.jpg)
Colgate Total®
Clean Mint