Colgate® Optic White® O2 Whitening Pen
*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.
Enjoy quick, easy and no mess precision application of the serum with the
Colgate® Optic White® O2 Teeth Whitening Pen.
Within seconds, the 0.1% Hydrogen Peroxide as whitening active ingredient
serum forms a smudge-proof, concentrated layer of active oxygen which
absorbs into teeth, starting the whitening process. Wake up with a smile that
you will love to stare at.
WHY IS OUR COLGATE® TEETH
WHITENING PEN SO EFFECTIVE?
![Colgate's Teeth Whitening Pen whitens teeth because of whitening ingredient hydrogen peroxide Colgate's Teeth Whitening Pen whitens teeth because of whitening ingredient hydrogen peroxide](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/icon-of-h202.png)
0.1% HYDROGEN
PEROXIDE
as whitening active ingredient
![Colgate's Teeth Whitening Pen has a better efficacy as its ingredients contains alcohol Colgate's Teeth Whitening Pen has a better efficacy as its ingredients contains alcohol](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/alcohol-icon.png)
ALCOHOL
evaporates upon application, boosting the concentration of hydrogen peroxide and whitening efficacy
![Colgate's Teeth Whitening Pen has a better efficacy as its ingredients contains alcohol Colgate's Teeth Whitening Pen has a better efficacy as its ingredients contains alcohol](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/icon-of-polymer.png)
POLYMER
helps the hydrogen peroxide stick to teeth forming a durable layer all night long
ACTIVE OXYGEN WHITENING
![Oxigenated whitening Oxigenated whitening](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/punto-while-you-sleep-2.png)
![Colgate's Whitening Pen is safe for the teeth Colgate's Whitening Pen is safe for the teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/enamel-safe-icon.png)
Enamel Safe
![In 3 weeks, Colgate's Teeth Whitening Pen whitens your teeth by 3 shades. In 3 weeks, Colgate's Teeth Whitening Pen whitens your teeth by 3 shades.](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/icon-of-calendar-for-2-weeks.png)
3 shades whiter
while you sleep*
![Colgate's Whitening Pen Colgate's Whitening Pen](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/icon-of-optic-white-whitening-pen-serum.png)
Includes 30
Treatments
![Colgate's Teeth Whitening Pen whitens targeted teeth Colgate's Teeth Whitening Pen whitens targeted teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/precision-tip-brush-head-icon.png)
No Mess. Precision
Application
*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.
HOW TO USE
![Lady is drying her teeth in preparation for the Colgate's teeth whitening routine Lady is drying her teeth in preparation for the Colgate's teeth whitening routine](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/girl-drying-teeth.jpg)
![step 1 step 1](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/punto-step-1.png)
DRY
• DRY teeth by dabbing with a tissue
![step 2 step 2](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/punto-step-2.png)
CLICK
• CLICK until a small drop appears. First use may re-
quire up to 20 click
![Press on Colgate's Optic White O2 Teeth Whitening Pen to release serum for Colgate's teeth whitening routine Press on Colgate's Optic White O2 Teeth Whitening Pen to release serum for Colgate's teeth whitening routine](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/girl-clicking-optic-white-o2-pen.jpg)
![Lady applies the Colgate's Optic White O2 Teeth Whitening serum onto teeth Lady applies the Colgate's Optic White O2 Teeth Whitening serum onto teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/girl-applying-optic-white-o2-pen.jpg)
![step 3 step 3](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/punto-step-3.png)
APPLY
• APPLY a thin layer to teeth and allow to dry (10-15 seconds). Wipe brush clean with dry tissue and replace cap firmly
![step 4 step 4](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/punto-step-4.png)
SLEEP
• SLEEP and remove by brushing in the morning
![Lady prepares for sleep in preparation for the teeth whitening process Lady prepares for sleep in preparation for the teeth whitening process](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/girl-sleeping.jpg)
![Lady smiling confidently while holding Colgate's Optic White O2 teeth whitening pen Lady smiling confidently while holding Colgate's Optic White O2 teeth whitening pen](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/girl-holding-optic-white-o2-pen.jpg)
REPEAT
• Use steadily to keep your radiant smile
![PRO TIPS PRO TIPS](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/lightbulb-icon.png)
Dry teeth before use
When your teeth are dry, the film adheres to your teeth better, for enhanced Whitening. By simply dabbing teeth with a tissue before use, you allow the technology to work at its best!
Do not use water
After use, make sure to wipe the brush bristles with a dry tissue, do not use water. If clumping occurs on the pen bristles, click pen and allow the fresh serum to run through, softening the bristles.
SMILE
![Smile out loud Smile out loud](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/whitening-apac/o2/smile-out-loud-1.png)
Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.