Authenticity and Optimism
Choosing to be an optimist is a powerful choice – one that begins with looking inwards. Because only when we embrace who we really are do we begin to realize our power to create a future we can smile about.
![Colgate Smile Strong campaign under Power of Smile Colgate Smile Strong campaign under Power of Smile](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/teacher-smiling.jpg)
Smile Strong
Our brand campaign that showcases stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism.
![Smiling boy holding a Colgate toothbrush cardboard cutout Smiling boy holding a Colgate toothbrush cardboard cutout](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/power-of-optimism/kid-smiling-smile-out-loud.jpg)