+ more
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple.jpg)
Colgate® Optic White™ Purple Toothpaste
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple-thumb-2.jpg)
Colgate® Optic White™ Purple Toothpaste Thumb 2
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple-thumb-4.jpg)
Colgate® Optic White™ Purple Toothpaste Thumb 3
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple-thumb-5.jpg)
Colgate® Optic White™ Purple Toothpaste Thumb 4
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple-thumb-6.jpg)
Colgate® Optic White™ Purple Toothpaste Thumb 5
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/global/product-detail-pages/colgate-whitening/colgate-optic-white-purple/colgate-optic-white-purple-thumb-7.jpg)
Colgate® Optic White™ Purple Toothpaste Thumb 6
Colgate® Optic White®
Colgate® Optic White® Purple toothpaste
Product Overview
COLGATE® OPTIC WHITE® PURPLE, THE BEAUTY HACK THAT LET YOU SHINE IN AN INSTANT!
Say Hello to Purple, so that you can bid farewell to yellow and SHINE.
Colgate® Optic White® Purple Toothpaste encapsulates Purple Brighteners in every tube which can instantly colour-corrects yellow tones^. Couple with the Micro-Polishing Crystals**, it helps to remove teeth surface stains for your radiant smile. Fret not, the formula is also enamel safe# and safe for everyday use.
Make Colgate® Optic White® Purple Toothpaste an essential part of your daily beauty regimen for quick fix to witnessing beauty hacks.
^For temporary efficacy
**High cleaning silica
#When used as directed
How color-correct works?
Inspired by Color Science, where Purple and Yellow sit on opposite end, their unique interaction results in a neutral white shade. Our Colgate® Optic White® Purple Teeth Whitening Toothpaste harnesses this concept to bring you an instant^ teeth whitening experience.
Frequently Asked Questions
How does Colgate® Optic White® Purple toothpaste work ?
Every tube encapsulates Purple Brighteners that can help color-corrects yellow tones in an instant^. Coupled with Micro-Polishing Crystals**, it can help to remove teeth surface stains too!
^For temporary efficacy
**High Clean Silica
How and when should I use Purple toothpaste to whiten teeth ?
Incorporate Colgate® Optic White® Purple toothpaste as your daily beauty routine and brush with it two times a day, 2 minutes each time. Nevertheless, you can also brush with it before an important event to effortlessly color-correct undesirable yellow tones^ on your teeth, providing you with an instant boost of confidence, and letting you to stand out and make a good impression in moments that matter.
^For temporary efficacy
Is Purple toothpaste safe to use?
Optic White is scientifically tested and enamel safe.
Can we use this toothpaste for sensitive teeth?
This product will not cause sensitivity. However, for consumer with sensitive teeth, recommended to use along with anti-sensitivity toothpastes
How long does it take to get results from Optic White Purple Toothpaste?
7 days whitening is clinically validated, whitening after one brush is temporary efficacy but is also clinically validated.