Ann and Suzie smiling out loud; image used for introducing Colgate's best teeth whitening product
Optic White Purple Toothpaste
Optic White O2 Toothpaste
Optic White Toothpaste Series
Optic White O2 Whitening Kit
Optic White O2 Whitening Pen
#smileoutloud
Optic White O2 Toothpaste
Optic White O2 Toothpaste
Optic White Toothpaste Series
Optic White O2 Whitening Kit
Optic White O2 Whitening Pen
#smileoutloud
Solo shot of Colgate's Optic White O2 Toothpaste; image used for introducing Colgate's best teeth whitening product

Optic White® O2

FEEL THE POWER OF

OXYGENATED
WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN 3 DAYS*

 

Learn more

Optic White® O2

FEEL THE POWER OF

OXYGENATED WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN
3 DAYS*

 

Learn more

4 types of Colgate's Optic White Toothpaste; exfoliating mineral,volcanic mineral,mint plus mineral and enzyme plus mineral

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK* WITH COLGATE® OPTIC WHITE® WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

Learn more

*When used as directed, for extrinsic stains only, vs non-whitening toothpaste. With continuous use. Results may vary. Learn more about different products under this range below.

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK*
WITH COLGATE® OPTIC WHITE®
WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

 

Learn more

Colgate's best teeth whitening products which includes Whitening Pen and device

Optic White® O2

 

TEETH WHITENING KIT WITH

INDIGO LIGHT

Meet at-home whitening with the technology that professionals use. Experience the powerful oxygenated teeth whitening that is magnified by highly energetic indigo light to elevate your smile.

 

Learn more

Optic White® O2

 

TEETH WHITENING KIT WITH

INDIGO LIGHT

Meet at-home whitening with the technology that
professionals use. Experience the powerful oxygenated
teeth whitening that is magnified by highly energetic indigo
light to elevate your smile.

 

Learn more

Close-up of Colgate's Whitening Pen; image used for introducing Colgate's best teeth whitening product

Optic White® O2

TEETH WHITENING PEN

Transform your smile with quick and easy application for 3 shades whiter teeth while you sleep*

 

Learn more

Optic White® O2

 

TEETH WHITENING PEN

Transform your smile with quick and easy application
for 3 shades whiter teeth while you sleep*

 

Learn more

OUR NEXT-LEVEL

BEAUTY ROUTINE

Colgate's 3 steps Whitening Teeth Routine which includes Optic White O2 toothpaste, Optic White O2 pen and Whitening Device

OUR NEXT-LEVEL

BEAUTY ROUTINE

Whiten your smile using Optic White O2 in 3 steps

Start with our ultimate active oxygen whitening routine for
a radiantly white, bright smile in just 3 steps:

Toothpaste

Brush : Brush Daily with Optic White® O2 Toothpaste.

Pen

Click : Apply Whitening serum with pen.

Whitening Kit

Supercharge : Let Indigo light from the device enhance whitening for 10 minutes.

Suzie and Ann smiling confidently at the camera; image used for introducing Colgate's best teeth whitening product

SMILE

Smile out loud

Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.

 

Read the story

Our Optic White® campaign where the brand experience is told through the lens of the endorser’s personal story: How they overcame different beauty stereotypes, learned to just be unapologetically themselves, and smile their loudest, most radiant smiles.

 

Read the story

THEY LOVED O2 WHITENING

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